Hydration has come full circle
Your Target run just got a lot more refreshing, with Watermelon, Strawberry Kiwi, and Tropical Punch now available in the beverage aisle.
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Better hydration, little by little
Clean hydration for kids, with coconut water, real fruit flavors, and a routine that feels easy for everyone.
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Real ingredients, smarter energy
Daily energy support with real fruit flavor, clean ingredients, and hydration-first thinking.
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Give your water a plus-one
Hydration that tastes bright, feels light, and travels from your desk to your gym bag without any fuss.
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HSA/FSA Approved
Advanced Hydration
Plant Based
No Added Sugar
Paleo Friendly
Vegan Formula
Gluten Free
Allergen Friendly
Non-GMO
Pregnancy Safe
Breastfeeding Safe
Hydration
Water, but better. A science-backed blend of electrolytes, coconut water, and real fruit, made for daily hydration.
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Kids
Hydration for the little ones, with real fruit flavors and an easy-to-love pantry routine.
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Energy
Clean ingredients, real fruit flavor, and hydration-first energy for the part of your day that needs a lift.
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Refreshingly real ingredients.
No need to make things complicated. Cure is made with a handful of real ingredients; no added sugar, no artificial sweeteners, and nothing you can't pronounce. Just coconut water, pink Himalayan salt, and a burst of real fruit. Cheers to that.
Coconut Water
Potassium from nature, not a lab. Coconut water brings naturally occurring electrolytes to every sip.
Pink Himalayan Salt
An unrefined source of sodium, an essential electrolyte for hydration. Naturally mineral-rich, with 72 trace minerals not found in table salt.
Lemon Juice Powder
Made from real lemons, to add the right amount of tartness.
Sodium Citrate
A functional form of sodium that helps with hydration, without tasting too salty.
Organic Stevia Extract
Made from the stevia plant, this organic extract adds sweetness without sugar, calories, or anything artificial.
Monk Fruit Extract
A fruit-based sweetener that works with stevia to keep the flavor smooth and balanced.
WHO GOLD STANDARD
ORS Formula
We didn't invent hydration science. We just made it taste better.
Cure is based on ORS, or Oral Rehydration Solution: a specific balance of electrolytes and glucose designed to help your body absorb water more efficiently. If you need any proof it works, it was originally designed by the World Health Organization. We use that same science, with real ingredients and refreshing flavors for everyday hydration.
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Na+Sodium 75 mmol/L
Creates the osmotic gradient that draws water into the bloodstream
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K+Potassium 20 mmol/L
Regulates electrolyte balance and maintains cellular function
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C6H12O6Glucose 75 mmol/L
Activates the sodium-glucose co-transport mechanism for rapid uptake
By the numbers
Daily hydration that sticks.
We asked customers how Cure fits into their day-to-day routines. The results were refreshing.
drink Cure at least 3x a week—and more than half drink it daily
choose Cure because it's made with real ingredients
say Cure helps them drink more water
use Cure as their only hydration brand
*Based on a post-purchase survey of verified Cure customers
"Gwyneth Paltrow's miracle health hack — an electrolyte powder that prevents dehydration without the added sugars of a sports drink."
Expert eyes on every sip.
Our medical advisors bring expertise across women's health, nutrition, pediatrics, sports medicine, and more—helping keep every product grounded in real science.
Meet the board35+ medical advisors across
Hydration that ships easy.
Every order ships free, so it is easy to keep hydration stocked for home, work, and everything in between.
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Free shipping on every order, with no minimum needed.
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Daily routine
Single-serve sticks and pantry-ready boxes make restocking simple.
Easy restock
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Browse Hydration, Kids, and Energy collections built around real routines.
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Real ingredients
Coconut water, pink Himalayan salt, and real fruit flavor in every mix.
Clean formula
Real people, really hydrated
12,000+ verified reviews
@courtmcewan
For your daily routine
★★★★★
"An absolute game changer for pregnancy and now breastfeeding."Jacquie, New York, NY Verified buyer
@rachhirsch
For workouts
★★★★★
"I use Cure pre/intra/post workout. Easy to keep in my gym bag."Dennis, Buffalo Grove, IL Verified buyer
@womanwisenutrition
For warmer climates
★★★★★
"Cure is the only electrolyte I've ever liked."Abbie, San Clemente, CA Verified buyer